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Premium Brands in Thailand
Bangkok is a true treasure trove when it comes to fashion. Chanel, Gucci, Louis Vuitton, D&G, Hugo Boss, Christian Dior and other world-class labels are well represented at upscale shopping malls like Siam Paragon, The Emporium, and Gaysorn Plaza.
More exciting, however, are the contributions to the Bangkok fashion scene by aspiring
local designers, whose flair for style and creativity is second to none worldwide.
With veterans like Thakoon Panichgul and Koi Suwannagate blazing the trail on the Hollywood red carpet and international catwalks.
Siam Center dedicates its entire third floor, plus the multi-brand store Mob.F on the fourth floor, to the new faces in the local fashion scene, while Gaysorn showcases mostly well-established labels, such as Sretsis, Kai Boutique, Zenithorial, Disaya and Tango. Also a multi-brand store, The Dressing Room at Paradise Park (Srinakarin Road, Bangna) is the place to go for those who stay farther out.
:: Local Brands
Opening Hours: 11:00 - 21:00
Location: 3rd floor, Siam Center
Starting from a simple concept, of providing casual wear for white-collar men, Greyhound has become a fashion institution with more than 15 stand-alone shops in Thailand, Asia and Europe, as well as five stylish cafés in Bangkok.
The brand, launched back in 1980, describes itself as chic and contemporary; rightly so, it is well perceived as one of the more distinguished brands with a distinct character.
Its style is a reinterpretation of Thai-ness through a subtle palette, dynamic cuts and innovative fabric combinations. In 2002, Greyhound launched its sister brand, Playhound by Greyhound, which offers casual, street wear for non-working days.
Opening Hours: 10:00 - 20:00
Location: 2nd floor, Gaysorn Plaza
‘Expect the unexpected’ could be a motto of this iconic fashion brand.
Fusing dynamic cuts, sharp lines and vivid-coloured prints, Zenithorial is anything but boring.
The brand is the epitome of individuality, catering especially to those bold enough to wear ‘I’m different’ on their sleeves.
Zenithorial, however, is not all flashy and daring; it can be minimalist and cool as well, with mostly white, black and grey colour palettes to set the trend for classic men’s wear.
Opening Hours: 11:00 – 21:00
Location: 4th floor, Siam Center
Hailing the creativity of aspiring and established Thai fashion designers, Mob.F brings together individual fashion labels and presents them under the umbrella concept of ‘Mob.F The Fashion Rebels in Mob We Trust’.
Promising trend-setting, rather than trend-following, clothing, accessories, bags and shoes, Mob.F carries 42 one-off labels, and still counting, targeting youth and artsy types.
Suede leather bags with colourful, funky sewn-on patterns, stripy bow ties, faux jewellery made of silicone, casual evening dresses with playful cut-and-paste designs are all part of the offer.